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Every click you pay for lands on a fast page. We make sure of it.
For businesses sending Google Ads or Meta traffic to a WordPress site. Google's own advice for a poor landing page experience starts with "Improve loading speed", and its Ad Rank guidance says higher quality ads "can often lead to lower CPCs". This is the paid-traffic version of the plan.
What the plan does for ad traffic
- A speed pass on the pages your ads land on first, measured on real users.
- A tracking check each quarter (monthly on Scale): Google Tag Manager, conversion tags, consent mode, call tracking.
- A load test before a campaign launch on Scale and Command.
- The optional Conversion Tracking Pack, so ad platforms see your form leads, sales and calls.
Why speed is an ad cost
A landing-page builder fixes one page. Your ad agency does not own the site. When the form or the checkout breaks, their numbers break with it, and the site is still yours to fix. The plan fixes the site.
“As we are ramping up more paid ad spend and have landing pages, make sure those landing pages don’t waste our money due to poor load speeds.” Customer enquiry, May 2024.